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We鈥檝e planned our social media strategy for the week, and have been gathering case studies from our learners, gathering feedback from employers and creating engaging content for Twitter, LinkedIn and our website.

We鈥檙e also hosting a brunch on Friday 10 February at our offices. We鈥檙e inviting the employers, and the apprentices themselves, to host a celebratory event that includes an opportunity to network, share success stories, and listen to other employers about how apprenticeships benefit their organisation.

We also have a local MP coming to the event, in which he鈥檒l present certificates to our guests.

We run virtual celebratory events every six months attended and supported by our executive team. We set it up like the Oscars with a plush red velvet background and stage.

We have the names of people and their qualifications running up the screen like film credits to uplifting music. It's really powerful and moving. Each person is presented with an internal certificate of recognition by respective directors, and we also record the whole thing and share this on our internal site so that everyone across Mencap can share in the celebration.

For National Apprenticeship Week, we have made a myth buster video starring colleagues who鈥檝e completed their apprenticeship qualifications. We also have plans to tweet out and internally share stories on our internal social platform Yammer.